You know, I was in the middle of the 4th floor in Harrods last weekend when something deeply dawned on me. I had been through 5 different...

Before I show you how to get a tsunami of prospects for less than a cup of coffee a day, let me clue you in on something:  There is an...

Did you know that your headlines make up 80% of the sale?  In fact, a good headline could boost whatever conversions your current...

The average person takes about 8 seconds to judge a website before bouncing.  Which tells you 2 pretty important things: People are not...

What does a delivery company, a Japanese electronics business, and a pizza restaurant all have in common? And no, I’m talking about the...

Nobody likes marketing. And with platforms like YouTube Premium having 100 million subscribers in 2024, that hatred isn’t going away any...

You know what the cardinal sin of marketing is?  Being Booooorrrrinnggggggg!   And there is nothing in the world more boring, than...

Do you remember that ONE girl in school that you just couldn’t stop thinking about?  Do you remember the nights spent cuddling your...

The Customer Product Association Enigma.  There is a minor selection of companies who, as soon as you hear the type of product they sell,...

Have you ever wondered why a product you were looking at 2 weeks ago doesn’t stop following you around? That my friend, is called...

Imagine this: You’re on a sales call with a prospect.  You’ve been talking now for close to 40 minutes.  You’ve asked all the right...

Ask most business owners about using Meta ads for their marketing and you’ll usually get one of these responses: - They’ll say it...

There’s no question that the headline of your ad is the most important thing about it. Getting someone's attention in the first place is...

Few local business owners are actually capable of gaining more clients and growing their businesses through their marketing. But why is...

In marketing, the hardest part has never been selling the product or service, rather getting someone's attention to sell to in the first...

How can something as simple as a good headline in your ad campaigns create massive returns for your business? Well… it all boils down to...

Funny ads are the best kind of ads, right? WRONG! Here is why prioritising humour in your marketing is one of the worst things you can...

Most local businesses are pouring money down the drain by getting this one marketing principle wrong. It’s not about not spending enough...

I show you how to create irresistible offers for any ad you run, using 2 simple principles.

Let me share with you something fixable with 90% of local businesses' Facebook advertising. Actually, probably closer to 95%. A good...