How To Build Juicy Offers Using These Three Easy Tips.

What does a delivery company, a Japanese electronics business, and a pizza restaurant all have in common?

And no, I’m talking about the obvious stuff like;

‘they all have staff’,

 or 

‘they all make money’

I’m talking about how they all came up with some of the most irresistible offers of all time.  

Dominoes had ‘Pizza delivered within 30 mins, or you get it for free’. 

Sony had ‘10 CD’s for a penny.’

FedEx’s ‘When it absolutely, positively, needs to get there by tomorrow morning’

And here’s the crazy part:

All three offers come from completely different industries and yet they all shared these three commonalities that made them so irresistible it wasn’t even funny. 

Let me show you what they were:

1. People need to believe it in order to see it.   

There was a famous marketer back in the day, who ran newspaper ads for his marketing courses/books. 

The headline for it was “Give me 1$, and I’ll turn it into $1000.”

The result: got 0 zero response’s 

Why?

Because it just sounds too good to be true. 

If you want people to take action on your offer, it needs to be believable. 

You look at FedEx’s offer of when a package positively needs to get there by tomorrow morning, that's not THAT crazy. 

It’s not like it's promising it within the hour of ordering. 

Believability will be the first “sh*t test” from your customers so pay attention to how genuine your offer sounds. 

Which also means…

2. Prioritise nothing but value in your offer. 

Doesn’t matter how good your marketing is… 

…if your offer provides NO value to your customer, it’s not going to sell. 

Value is ALWAYS the driver behind why people buy.  

And a good product/service should always have a trait that makes it stand out. 

Maybe there’s only a scarce amount that can be sold. 

Maybe other other products aren't as affordable. 

Maybe, MAYBE, your product is just far superior to your competitors. 

But there needs to be something to it. And you can’t be boring doing it. 

But it needs to be valuable: no exception. 

3. Set the right mouse trap. 

There’s an old saying…

“The best things in life are FREE” 

Everyone loves free stuff, especially if you're creating irresistible offers.

But…

…BUT…

Here’s the catch: We don’t offer free stuff at the business’s determinant. 

What I’m talking about is ‘free, on condition’ 

Dominoes in the offers I showed earlier is promising the buyer the chance of getting free pizza. But that’s if it arrives in less than 30 mins, and in order for that to even happen, the customer needs to actually… well, order.

PLUS, even if the pizza arrives beyond the 30 mins, what’s 1 pizza really going to cost a business? 

In your case, look at all the things that encompass your offer and see what you could have as a conditionally free offer. 

Hell, look at the stuff that’s already “free” in your stuff, and just advertise that. 

Everyone else does it. Why don’t you do it too?

Take it easy, Daniel.

P.S. Want to see what kind of ‘lip-smacking’ offers we’d create for your business?  Get in touch with us here. 

We’ll fully go over with you what we would do in your situation, give you some pointers, and even get you an ad campaign plan that can be acted on IMMEDIATELY. 

If that sounds good to you, click the link here.