How to create irresistible offers that leave your audience salivating.

The absolute vast majority of advertising has offers weaker than Steven Segal's acting.

In this article, I will show you how to create irresistible offers that will make any ad you run from now on, highly profitable.

Two important factors go into creating a compelling offer.

Before you even test your offer in an ad, you need to ask yourself these two important questions to create the best value proposition for your audience:

1. Is my offer low-threshold?

2. Is my offer part of one-step or two-step lead generation?

Let’s start with the first point.

Having high-threshold offers in ads when people don’t know you, is like asking a girl you find attractive to marry you before you’ve even had the first date.

You can try... but I wouldn’t risk it.

It becomes the same situation for your audience when your offer is a 30-minute appointment with you, a total stranger to them, or even diving straight into the sale with a high threshold offer.

If you do one of those things, chances are you’re going to scare them off before they’ve even had a chance to think.

It's like someone selling 24-karat gold bars at a market.

Sure, it can be done, but he’d be much more likely to sell low-karat gold coins than investment-priced gold bars.

This is why we use low-threshold offers: We start small and work our way up the sales ladder.

Some examples of a good low-threshold offer that you could implement into your ads would be something like:

• Promoting an article you’ve written about a particular problem in the industry.

• A free PDF guide to solving your prospect's problem.

• A 10-minute video of you educating the viewer on a solution to a problem they have.

But if you’re thinking;

“How am I going to make money back when I’m giving them free stuff?”

Let me introduce you to...

The power of 2-step (and 1-step) lead generation!

2-step lead generation is like 1-step on steroids.

For context, 1-step lead generation is when you have an offer directly selling you something, be it a course, a physical product, or even a service.

So if you were selling lawnmowers, for example, you’d run an ad promoting the new lawnmowers you have in stock or a sale you're running for certain lawnmowers.

If they decide to buy, you can ask for their email address at checkout, and now you have a lead that you can retarget for your next promotion.

Everyone knows 1-step lead generation, and it is extremely effective when done correctly.

But with 2-step lead generation, we run an ad for a low-threshold offer with the intent of retargeting the leads we get in the future.

So we’re using the lawnmower example again; instead of selling lawnmowers, we promote a free guide we’ve created about how to find the perfect lawnmower and what to look out for when buying one.

All they have to do is submit their email address on our landing page for the ad to get it.

With those leads we get from promoting our free guide about lawn mowers, we can now run our promotional ad for a new lawn mower as a retargeting campaign, only this time we’re targeting a much smaller audience that we know has interest in buying a lawn mower.

That’s a much better prospect to sell our product to than blindly selling to everybody and hoping it works out.

The best part?

Meta and Google make it shockingly easy to do this.

Yes, connecting your Meta/Google tracking pixel to your website for 2-step lead generation can be a little bit tedious, but once you get that all setup, you’ll be able to create re-targeting as easily as tying your shoes.

If you start implementing this, your conversion rate will be through the roof when you use retargeting; you will have a much bigger impact on a smaller audience than selling to the masses.

This is a vastly underrated technique, and almost all of the local businesses simply aren’t picking up on it.

So, the key to crafting irresistible offers is...

• Having a ‘low threshold’ offer that an audience unfamiliar with your business can get behind.

• Utilising the power of both 1-step and 2-step lead generation.

---

If you liked this article, we're probably going to be a good fit.

Why not book a free marketing consultation call with us to see if that reigns true.